Grand Geneva
LAKE GENEVA, WISCONSIN
During my time as a Marketing Intern at Grand Geneva Resort & Spa, a Four Diamond Resort under The Marcus Corporation, I had the incredible opportunity to dive headfirst into the world of marketing. From contributing to social media content to crafting promotional material for the resort's award-winning championship golf courses, my journey allowed me to cultivate valuable skills in social media and brand marketing. Additionally, I had the privilege of lending a hand during professional photography and videography shoots, adding a dynamic dimension to my experience.
Dates | May - September 2022
Sunday Deal
This initiative aimed to drive interest and engagement for our special golf deal offering tee times after 2:00 PM on Sundays. I was tasked with creating graphics that effectively communicated the offer's value while aligning with the resort's branding.
These graphics were displayed across 198 golf carts, ensuring that golfers had a visually appealing and compelling reminder of the promotion. I am thrilled to share that the impact of this campaign was truly remarkable as it played a pivotal role in contributing to an increase in Total Rounds after 2:00 PM, on both courses, by over 100%.
This experience not only showcased the power of strategic marketing but also demonstrated how creativity and thoughtful design can significantly influence customer behavior and business outcomes.
Analytics
Brute | 158.7% increase
Highlands | 178.7% increase
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Rounds After 2:00 PM
Junior Golf Clinics
Graphics used in a Social Media Marketing Campaign to promote Junior Golf Clinics offered by our Professional Golfers' Association (PGA) certified staff.
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Golf Shop Services
As a nationally recognized Top 100 Resort Golf Shop, Grand Geneva wanted to promote their club and grip repair services. As a result, I designed this graphic which was used in our pro shop to draw our guests' attention to this service.
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Weekly Raffle
As a team, we wanted to create a raffle for our guests at the golf shop. Each week, we would raffle off products ranging from TaylorMade drivers to a dozen Titleist golf balls. This promotion not only allowed us to create excitement around our shop's products but also gave our golfers something to look forward.
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Social Media Awareness
Grand Geneva Resort & Spa's Instagram looks to spotlight guests' experiences. By designing this cart plate insert, we hoped to promote our social media pages while connecting with guests during their stay.
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